If you are in the market for Instagram advertising, you have many options to choose from including the social platform’s native advertising and self-service ad campaigns. There is one strategy that stands out from amongst the rest, however—targeting ads towards key influencers. Here are the best Instagram advertising targeting strategies.

Target accounts with similar interests on Instagram

Search for competitors of your brand. When targeting Instagram influencers, it’s best to find users that are very similar to your brand. For example, if you are selling men’s clothing, search for other brands that sell men’s clothing and follow their most used hashtags. Find the profiles of the key influencers and follow them. Goread website is mobile-friendly, making it easy to purchase its services from your phone or tablet.

There are many social media management applications that can help you with this process, but if you’re doing it manually, it may take a long time.

Consider targeting users based on the number of followers they have

It’s true that users with higher follower counts have the potential to get you more views and likes for your content, but it doesn’t necessarily mean that those users are right for your Instagram ad campaign. There are brands that may be interested in having a conversation with a smaller account owner. Take this into consideration when creating targeted lists using Instagram as a marketing platform.

Target Instagram users based on their geo-location

If you’re a local business, then targeting users based on geo-location is a must. For example, you can target users that are within a certain radius of your retail location. You can target any number of miles depending on your specific marketing needs.

Choose the right hashtags in order to gain an audience

The right hashtags allow you to narrow down your audience and access users who are more likely to engage with your brand and advertisement. Do your research and see what the best overall hashtags are for your brand.

Segment Instagram users before targeting them with advertisements

If you’re using Instagram as a marketing platform to promote a product or service, then it’s important to know exactly who is interested in your advertisement. This is where segmentation comes in handy. Create a list of potential customers that you’d like to target with relevant ads for Instagram advertising campaigns and use tools such as the social media management application HashTracker to identify potential users.


Find the right competitors

Find the users with the most active accounts for your targeted hashtag. If you’re trying to reach dog lovers, find the account that has the most followers talking about dogs on an everyday basis.

Use Instagram live in order to target users in real-time

Instagram live is a popular feature among social media platforms that allows you to connect with other users in real-time. Choose a unique hashtag and ask people to follow along with your brand’s videos and Instagram stories in real time.

Use “sharing tools” on Instagram to find users with similar interests

The feature that gives your business the ability to engage and target a specific goal group is the “sharing tools” on Instagram. Use this feature to easily find users who are interested in your core brand values and begin interacting with them.